My story
Hi, I am Candice! Motivated by tech for good, I hold a strong track record in Web3 since 2017, leading strategic PR & Communications in consulting and senior in-house roles. With almost 20 years of experience in brand, PR and communications work, I am currently an independent consultant for global projects across various web3 ecosystems.
Through my work in purpose-driven companies focused on privacy, responsible business practices, climate action, user accessibility and DeFi, I am committed to advancing the impact of the 'tech for good' key narratives in the industry.
I am also passionate about raising the profiles of women in Web3 and bringing more diversity and inclusiveness to the space. As a regular speaker at conferences, you will find me weaving these key messages organically and bringing a different perspective to macro movements in Web3 and crypto.
I am an active core member of The Cosmos Cartel, a group comprising those identifying as women in the Cosmos ecosystem, committed to increasing women representation in the Web3 and crypto industry.
As a core contributor of Crypto Communications Collective, I play a leading role in elevating trust, credibility and best practices in Web3 and crypto PR & Communications.
My non-web3 corporate experience spanned over a decade in public-listed companies in Australia, France, Singapore and the U.S.A., building my in-depth knowledge of integrated PR, communications, brand and marketing in global markets.
Media features in...
I have developed a strong media network over time, constantly engaging with journalists to keep pace with trending news and media interest.
Strong media relationships foster a deep understanding of what makes a compelling story, which news has the potential to become a headline, and how to remain a trusted source for journalists. Maintaining a credible reputation is essential for long-term success in media engagement.
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Speaking engagements
I speak at select conferences, mainly focused on the foundational principles that drive real industry growth, both as a representative of projects and myself. I aim to cut through the noise of crypto fads and put a spotlight on topics that are crucial to the sustainable advancement of Web3.
As a moderator, panelist or, through a presentation, I bring a strategic business and communications perspective essential for scaling Web3 and crypto beyond the developer community. I’m passionate about giving a voice to non-technical contributors who are just as vital to the industry's success, ensuring diverse perspectives that strengthen and enrich the ecosystem.
